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Don’t be the person who signs up, spams a link to their own website and then vanishes into the night, never to be seen again.
If your business has a physical location, take advantage of it and get active in your local community.
Here are some advanced search queries you can use to find charities to donate to: “donate to us” “contributors page” “sponsors page” allintitle: “contributors” allintitle: “sponsors” Most people reading this blog are already likely to be familiar with this tactic. Otherwise, here’s a quick low-down: Has somebody already mentioned you, your brand or your product online prior to the launch of your website?
If the answer is yes, you should proactively reach out and politely ask if they will turn the mention into a link.