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20-Jul-2016 20:07

Sonny Vaccaro told a closed hearing at the Willard Hotel in Washington, D. “We want to put our materials on the bodies of your athletes, and the best way to do that is buy your school.

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But what Vaccaro said in 2001 was true then, and it’s true now: corporations offer money so they can profit from the glory of college athletes, and the universities grab it.In 2010, despite the faltering economy, a single college athletic league, the football-crazed Southeastern Conference (SEC), became the first to crack the billion-dollar barrier in athletic receipts. That money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contracts.