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Over the holiday, single men and women across the country would be returning home to visit relatives—only to find themselves interrogated relentlessly about marriage prospects. Afterward, Jiayuan’s enrollment would experience a surge similar to the New Year’s surge at fitness clubs in America. When Gong, who is thirty-six, talks about the happiness business, she tends to emphasize “price/performance ratios” and “information asymmetry.” The company, which she founded in her dorm room nine years ago, in order to find a husband, accounts for a sizable portion of China’s online dating industry and is traded on Nasdaq.It goes by the tagline “The Serious Dating Website.” Gong was in office attire: glasses, ponytail, no makeup, and a pink Adidas jacket with a ragged left cuff.The young men and women before her were joining a staff of nearly five hundred.Your customers, she told them, will be virtually indistinguishable from yourselves: strivers, alone in the city, separated from love by “three towering mountains”—no money, no time, and no connections.In fact, I moonlight as a rather well-connected man-about-town in the expat community here (or rather, I was doing so earlier this year… Chase woke up one day in 2004 tired of being alone.So, he set to work and read every book he could find, studied every teacher he could meet, and talked to every girl he could talk to to figure out dating.After four years, scads of lays, and many great girlfriends (plus plenty of failures along the way), he launched this website.A few days before the Year of the Dragon began, Jiayuan (Beautiful Destiny), China’s largest online dating service, summoned new employees to an orientation meeting at its headquarters, in a Beijing office tower. O., peered at a dozen new hires and informed them that they were now in “the happiness business.” She did not smile.
I've been with a good number of girls, have had a few girlfriends, and – as I like to dabble in all things – have been sporadically active in the different expat communities in Beijing.
She was five feet three, with narrow shoulders, and when she talked about her business I got the feeling that she was talking about herself.