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Under his leadership as executive creative director at Saatchi & Saatchi London, that agency was named "Global Agency of the Year" at the Cannes International Advertising Festival 2002. I was 18, and I had just finished an advertising school in Australia, which was sort of the main ad school in Australia and which is run by the ad industry.
In addition, he was named "World's Top Creative Director" by Ad Age in 2002 and named one of the most influential people in Europe under the age of 40 by Media Magazine in 2001.
BBDO bought the agency, I gave up my share and got out. It started in this very small and iconic shop in France. It bought out all the major players and suddenly it also realized it had to stamp out its creative authority.
Droga, who has had an exceptional international career, has won more awards than any other creative director including 42 Cannes Lions, 23 One Show Pencils and seven D&ADs.
He became a cretive director when he was 21 years old! David Droga is the first ever Worldwide Creative Director for Publicis Worldwide.
I was lucky to be a top student, so I got a job right away in some big boring multinational.
After only a few months in that boring big multinational I knew what I clearly didn’t want to do.
We were quite removed from the industry then, we were sort of the whipper snapper. From the biggest to the smallest names in the industry. That ignorance and naivety probably allowed me to present and say things in meetings that other people would have been too sensible to do.
But our work was not only the most awarded, it was also the most talked about. It’s not like law firms when you know you have to put 10 years here, 15 years there. I decided to work as hard as I could to leapfrog past the bullshit and awkwardness of some of the stuff we do in our industry. At that time I was very successful in Australia and I had lots of offers to go to other places for muuuch much more money, but I knew that if I did that it would go in a different avenue that I didn’t want to go. I stayed there for a while, but it got to a point where we were taking ourselves too seriously, and of course the partners were now married with kids and they were now sitting down to think about their mortgages and stuff, which is o.k.
So by the will of the agency I found myself at 21 being the creative director.
I didn’t know what I inherited, I just thought, wow, that’s an interesting title.