Indians might have a firm grasp on the idea of online matrimonial websites, but dating on the other hand is not something that a lot of people are comfortable doing, or even talking about, and the country doesn't really have many online dating sites.That's something that is changing and today you have a lot of different options.(Also see: Beyond the norm: Matrimony sites that focus on small groups reap big benefits)Varsha Agnihotri came up with the idea of starting Footloose No More four years ago, when she was at a Holi party.And that is why a lot of these websites in fact brand themselves as working on a "relationship management model" or "modern day matchmaking".
Since she didn't see too many alternatives in India, packaging the site in a "different" format would be the key.
Agnihotri, who met her husband at that Holi party, started to work on the site, and decided that instead of matching people based on an algorithm, the site screens all applications, and then hosts a curated meet-up for new members.
The catch is that you can't use the site just to meet people online - if you miss three Footloose events in a row, then your membership is revoked.
Sunil Hiranandani, founder, insists that Sirf Coffee is not an online-dating service."It is about getting to know a client on a personal level," says Hiranandani.
The charges vary - Footloose No More has a free membership, while Truly Madly charges Rs. The India model Scientific methods and curated meet-ups sound good, but most e-commerce ventures had to be tailored to meet the needs of the Indian market.
Simply bringing international ideas to India has not been very successful.