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19-Nov-2014 12:42

The slogan appears just about everywhere — on the Web, on TV, in your e-mail box — suggesting that Christian Mingle may even have the Man Upstairs in its corner.

Which raises a few questions about Christian Mingle.

The latter pay .99 for one month of unrestricted access or .99 per month for a three-month subscription.

It might be the most audacious, and perhaps the most presumptuous, ad slogan ever devised.

“Find God’s Match for You,” sayeth Christian Mingle.com, an online dating service that suggests in its advertising that its computer-generated matches are, well, made in heaven.

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Such as: How does it know whom God wants to hook yo operative word for Christian Mingle.The site is owned by the same company, Beverly Hills-based Spark Networks, that owns JDate, the wildly successful Jewish dating service.Christian Mingle is now the biggest of Spark’s 28 dating sites, each for a specific subset of singles.There’s Adventist Singles Connection, Black Singles, Deaf Singles Connection and Catholic Mingle, as well as sites for Mormons, older people, plus-size women (and the men who like them), single parents and military personnel.

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Indeed, JDate has been the engine behind Christian Mingle’s “God” campaign this year.

Spark has plowed revenue generated by the older, more established JDate into promoting the Christian site.