Dual dating report
Because users have not only been requesting the feature, but have already been using the platform for that purpose, the company explained.
Specifically, they have seen users using Bumble as a means to connect with new friends when moving to or just visiting a new city.
While Bumble wouldn’t disclose the specific algorithmic differences between a regular match and a BFF match, the company did say that they are paying “very close attention to interests and friends,” which they obtain from a user’s Facebook profile.
Implementing BFF makes Bumble the first major dating app to expand outside, well, dating.
It’s a brave move by a company that doesn’t really need to try anything new, at least for now.
Bumble, the popular dating app where girls make the first move, has released an update that may turn the dating app world on its head.The new feature, called BFF, essentially lets users use the same swiping and matching algorithms for friendship instead of dating.