Hack into dating sites
If an individual didn’t reach a certain score, then she wouldn’t go on a date with him.
The lower your compatibility with an individual, the less likely you were to show up in their searches.
Mc Kinlay, frustrated that he had such low compatibility with women in the Los Angeles area, used bots to gather information on how women answered questions and sorted them into discrete groups based on their interests.
The site uses a specific compatibility algorithm based on comparing the questions answered by two possible matches, how each person hopes the person would respond and what weight they give that question.
In OKCupid, your compatibility score directly affects the visibility of your profile to other people.
– and misaimed anger by people who seem to believe that Mc Kinlay was doing something fiendish and underhanded, a digital pick-up artist who dehumanized women by trying to reduce seduction into numbers and becoming an online Svengali. Mc Kinlay did what many nerds have done before: he attempted to solve a problem by taking his strengths – research, coding and statistical sampling – and applying them to the task at hand.
After determining which groups were most interesting to him, he would create two profiles crafted for maximum appeal for women in those particular clusters.
and created a large data set of features that she felt were critical for long-term potential and gave them numerical values, weighted for importance.