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In an email to all users of the site, Frind said he had ordered an overhaul after finding that only 6,041 of the site's 3.3 million daily users were women looking for a one-night stand."Intimate encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women," said Frind."The ones with hot pictures are mostly men pretending to be women."Frind also moved to curtail members' ability to contact other users where the age gap was more than 14 years."There is no reason for a 50-year-old man to contact 18-year-old women," he said.But the increasing use of smartphone apps had enabled a small core of men to use the site exclusively for casual "hook-ups", leading many women to complain of harassment.An estimated 2% of the site's male users "started to use POF as more of a hook-up site, mostly due to the casual nature of mobile phone use", Frind acknowledged.One 21-year-old user told the Independent: "I used to get all sorts emailing me, asking to be my slave and asking for sex. It seems people just want casual fun."Another, aged 29, said: "At first I was shocked, but it happened so often, it just became laughable.
"The majority of messages sent outside those age ranges are all about hook-ups."Founded in 2003, Plenty of Fish is now one of Britain's biggest dating sites, with 24 million messages sent each day, and a turnover of £6.6 million.
Frind said: "When I created POF, I wanted it to be all about finding relationships with the right person.