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All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.
If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.IAC previously spun off travel service Expedia in 2005.