The cynical, and those in the know payments wise, are fairly blasé about card data theft, because they are well aware that data from every one of our cards has been stolen many times already.
But most people get touchy about their personal details being shared, such as who they were staying at the hotel with!
If customers decide that loyalty points are not a big enough carrot to make sharing data worthwhile then the whole loyalty equation breaks down. Hotels and large retailers have never been the most secure places when it comes to data.
The group, which includes the Marriott, Hyatt, Le Meridien, Sheraton, Westin and the Intercontinental chains, is the latest in the hotel industry reported the payment card data breaches due to Po S malware this week.POS malware is a type of memory scraper that hunts for data in the correct format for track 2 credit card data (the payment data contained on a mag-stripe of a payment card.