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It is estimated that around 6 million people in Britain belong to an internet dating site.Certainly the stigma which was attached to internet dating a few years ago seems to have passed.(match.com, 2005) In 2004 a survey was set up by the with results again indicating high success rates for internet dating.The study found that 12% of the 4743 couples registered had met on dating websites.In recent years ‘internet dating’ has become very popular for a number of reasons, mainly due to its ease and convenience.In a world where single people often have little time to socialise and find it hard to meet like minded people the internet has provided a link to the world of dating and romance.
(University of Bath Study, 2005) Statistics show that internet dating is big business with leading sites such as Yahoo Personals and drawing in 4.9 million visitors and 4.2 million visitors respectively in January 2004 alone.
(Blazier, 2004) So just how successful is internet dating as a means of meeting new people?