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Richie’s most recent achievement was rebuilding the Girl Scouts brand as chief marketing officer of the organization.Choosing Richie, who has no basketball experience, means that the WNBA is ready to focus on marketing itself to a mainstream audience as its 15th season begins.To be honest, I’m not sure what that means in the long run.The immediate change will be in the Lynx, of course. 4 pick Amber Harris and free agent acquisition Taj Mc Williams-Franklin give Minnesota a depth at the post that the team has lacked.The tricky part will be winning over long-time fans and season-ticket holders, who are different in each franchise, while expanding the base.
Text is available under the CC BY-SA 4.0 license; additional terms may apply. The WNBA preseason started this week and more than Sheryl Swoopes‘ hairstyle is new.She has quite a challenge ahead: to lead with the same drive and enthusiasm as past presidents Val Ackerman and Donna Orender while helping the league achieve financial stability with new fans and sponsors.The chemistry is strong and, as one commentator said, if L. can bring everything to the table that it did when Parker was missing, the team could win a top spot in the standings.
Images, videos and audio are available under their respective licenses.Living in Dallas right now means that when I hear “pro basketball” I’m supposed to immediately say, “Go Mavs! But I have to pump myself up to get excited about sweaty men, even if they do have National Championship potential. The change that has received the most media attention is the hiring of Laurel Richie as WNBA President.