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Hot off the wire is the news that Easy Date is going to acquire the Allegran dating business.By way of background, Easy Date saw phenomenal growth in 2009 both in terms of revenue, size and reach and is listed at number 30 in the Deloitte Technology Fast 50 UK of fast growing companies and 165 in the Deloitte Technology Fast 500 EMEA for 2009.By Lea Pachta Easydate, the UK’s leading online dating company have acquired Associated Northcliffe Digital’s (the UK’s leading digital publisher of premium-content consumer websites) portfolio of online dating sites, for an undisclosed amount, helping consolidate Easydate‘s position and marking the next stage in the Company’s growth strategy (which may include a stock market listing at some point).Easydate turned over about £12m in 2009 (with profits of about £2.8m) and expects turnover to near £20m this year.It also allowed a much increased marketing spend across the estate of sites.It took a few years, but the online dating industry consolidation party appears to be in full effect.In the last five years it has achieved a growth rate of 1063% and average monthly revenue growth of 7% during 2009.Are you looking for a different type of dating site full of interesting and exciting people?
Taking the Loopy Lotto email list as the initial marketing source a new, free, online dating site was built for the UK market - OPW -- Nov 3 -- Allegran runs Loopylove and Girls Date For Free.
We have thousands of members joining our network everyday who are looking for exciting dates, new friends and romance.
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Reasons mentioned were the high cost of marketing, losses of of £1m this year, Plentyoffish taking market share in th U.and Match and Dating Direct's considerable ad spending.