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Ok Trends, a complementary blog to Ok Cupid that explores the data of online dating, presents powerful evidence to back up Rudder’s “hot” rule: a woman deemed hot by one study received four times as many messages as an average one—and 25 times as many as an ugly one.
In Algorithms, Slater discusses the shift from the “bookend theory” initially used by pioneer sites like (aiming to win over every “book” on the shelf) to the prevailing “niche” dating sites that now dominate the market. Slater contends that it’s partly this trait, the cornerstone of any relationship, that has made the world of online dating so successful. there is bound to be someone in the cloud of faces who’s interested in whatever it is that you’ve got.” Online dating takes guts, so the more you have (or can feign), the better you’ll do.
With an estimated 15 million users in North America by 2011 alone, niche dating sites have proved triumphantly effective. In Slater’s book, he sits down with the man many refer to as the Ray Kroc of dating, Ross Williams. The goal, then, is to rise above the insecurity and present the best version of yourself. “Some are better actors than others,” Williams admits.