Sample emails internet dating survey on interracial dating and marriage

21-Oct-2015 18:38

The savviest apps have figured out that email has the power to drive customer activation and increase customer retention.

Here are four email marketing lessons you can learn from the fast-paced world of online dating!

In 2012 it was worth around billion and shows no sign of slowing down.

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By personalization I don’t simply mean using your first name; I’m talking about crafting a campaign that feels personal in the way it is delivered. Take this example from How About We: Sent leading up to the weekend the subject, copy and tone of this email make it feel as though the dates How About We has selected are just for me. Each of the dates mentioned are filtered based on age and location so the email that is sent to each individual customer is personalized for them.Here’s another example from Zoosk: again, Zoosk have targeted this email by filtering the profiles they include using age and location.