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Backronyms feature strongly in the acronyms created from aviation and airlines and automotive and car make names, and in corporate name backronyms such as DIAGEO, and more recently AIG.
The bacronym or reverse acronym device is not new, as seen in the old GWR interpretation.
Two notable and quite different examples of bacronyms being used to positive effect are ASDA and PIG.
Some acronyms, usually amusing and ironic, are formed in reverse, i.e., by starting with a word, especially a brand name, or an existing acronym, and finding new words to fit each of the letters, for example the 'bacronyms' made from ACRONYM and YAHOO.
The amusing term for these types of acronyms is 'backronyms' (or 'bacronyms').