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At the peak of its popularity, “Keeping Up With the Kardashians,” which premiered in 2007 and is now in its 10th season, drew 4.67 million viewers for its fifth-season premiere.Ratings have eroded by half since — a mere 2.37 million viewers watched Sunday night’s episode.Tap the link in our bio to download and read the full article now. #Call Me Caitlyn A photo posted by Vanity Fair (@vanityfair) on As the poster girl for the transgender community (because this photo is here to stay, like it or not), Jenner — with her photographer, Annie Leibovitz — is selling an image that camouflages the years of struggle and self-doubt she revealed to the Sawyer audience. And in her case, the magazine cover, which will be on newsstands for a month, serves as a walk-up to promote Caitlyn’s reality show, “I Am Cait,” premiering July 26 on — where else? If she has any brains, she will follow the Kardashian sisters into the land of endorsement deals. Since we don’t associate the name with anyone famous, she’s free to do what she wants with it.Yesterday’s Wheaties cereal box is tomorrow’s MAC ad. “In terms of branding, it was a great choice,” says Jennifer Moss, founder and CEO of Caitlyn is an attaché of the monstrous Kardashian publicity machine, which has bankrolled an entire network, put the national media in a stranglehold, and persuaded an entire generation of adoring fans to embrace its relentless banality.The former Olympic athlete has shown them all — especially ex-wife Kris, the family’s master puppeteer — that she’s beating the Kardashians at their own game.“Maybe she took that into consideration.” A Kardashian thinking about branding? Of course, we will have to see how Kris and her spawn top Caitlyn’s transgender reveal, which was a social-media sensation.Looking at the numbers — she reached 1 million Twitter followers in four hours and called it “another world record” — Kris could take a page from Caitlyn’s book.
Anyone who sees it differently isn’t thinking clearly.Now that the Kardashians have pushed the limits of the franchise, viewers might be getting bored.