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Drake acts as a producer, producing under the pseudonym of Champagne Papi.
Using the "OVO" moniker, Drake has his own clothing line and his own channel on Beats 1.
They were followed by two mixtapes, with the trap-influenced If You're Reading This It's Too Late, and a collaboration with Future for What a Time to Be Alive, in 2015. It also saw Drake leading the Billboard Hot 100 and the Billboard 200 simultaneously for eight weeks, breaking the previous record of seven held by both Michael Jackson and Whitney Houston. S., and earned over 1 million album-equivalent units in the first week of its release.
Drake has developed other ventures, including his OVO Sound record label with longtime collaborator Noah "40" Shebib.