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30-Mar-2016 05:29

Secondly, we realised that browsing dating profiles is a deeply personal activity, that is best done on a personal device like a smartphone, that is with you at all times.

A desktop is principally used in an office or work environment, and is less suited to doing something as personal as browsing dating profiles.

Finally, smartphones are today the preferred internet access device for a majority of Indians.

These three factors prompted us to make Truly Madly an app-only platform.

Firstly, we found that almost 98% of our users were engaged only on the mobile app, even though we had the platform accessible on desktop.Truly Madly’s principal users are urban Indians in the 18-34 age group, and this is a demographic that is a heavy user of smartphones.